A Salute to Kodak: "Keep Me, Protect Me, Share Me... and I Will Live Forever"
Another reason I have a soft place for Kodak is because of my fond memories of their television ads from my youth. Believe it or not, those early "Kodak Moment" smaltz-fests even surpassed the 60-second tear-jerkers from the long-distance phone companies (having witnessed my mom's usual reaction, I suspect that Kleenex co-sponsored all of 'em). However, the Kodak ads were always tasteful and well done, and usually designed to make any parent immediately grab their camera (Instamatic, natch) and quickly burn off a roll or twenty of Kodachrome before their child got even one minute older.
The most famous Kodak commercial, of course, was the unforgettable "Turn Around". If you really want to see an old Marine bawl and blubber (naw, you don't), just sit me down with a scrapbook of my now-grown daughters when they were small and make me listen to the original song (written and performed by the incomparable Harry Belafonte). Trust me when I say: It ain't pretty.
However, there is an incredibly inspiring Kodak promotional video that is less well-known (below). For me, this video perfectly captures the spirit behind The VeteranShield Project.
(NOTE: the full video is a little over 6 minutes long, and worth every second. However, there's also a shortened version.)
Keep Me, Protect Me, Share Me... and I Will Live Forever.





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